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- A4 (1)
- Acrobat (1)
- adobe (1)
- Adobe Reader (1)
- AI (1)
- announcement (1)
- approval (1)
- artwork (1)
- bleeds (1)
- book (1)
- booklet (1)
- bookletize (1)
- changes (1)
- client file (1)
- closed (1)
- cost (1)
- cutting (1)
- ease (1)
- estimate (2)
- File (1)
- Fit to Page (1)
- fonts (3)
- format (1)
- GIF (1)
- graduation (1)
- graphics (1)
- hello (1)
- holiday (1)
- hours (1)
- InDesign (1)
- invitation (1)
- job (1)
- job order (1)
- JPEG (1)
- JPG (1)
- layout (1)
- letter (1)
- packaging (1)
- paper (1)
- party (1)
- PDF (3)
- pricing (1)
- printer spreads (1)
- Printing (1)
- printing (2)
- production (1)
- proof (1)
- Proof (1)
- quote (1)
- reader spreads (1)
- resolution (1)
- size (1)
- spreads (1)
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Understanding Proportions
June 23, 2023
Options for when your artwork is not proportionate to your preferred finished size.
You have a piece you like (maybe your own original art) and you want to make it into a postcard or a flyer or poster. But all these things are different sizes. Aside from recreating the piece specifically for each individual size, your options are to change it proportionately, change it by “stretching” or “squishing” it, or you can crop it. Let’s take a look at these options using Edward Hopper’s Nighthawks reproduced on for a standard 8”x10” size as shown by the black line.